Nuffnang’s Nifty Video Ads
by lokety on Dec.18, 2007, under Posts
On my Malaysia Crime Watch site, I noticed that ads integrator Nuffnang has started displaying video ads in the 336×280 rectangle format. This is simliar to Google Adsense’s video units which is currently only available to United States publishers.
The design of the video ad looks very neat and integrated, very much like Youtube’s design with a play button in the middle. The initial loading of the video stream is quite instant, typically starts playback in under five seconds. The video just ends and returns the cursor to the beginning.
I experienced a section of the video in the middle where it just jammed and refused to continue. I could only forward to a later point and continue viewing. Another small issue is that there does not seem to be any volume or mute control. The biggest question is: Where can I click to go to the advertiser’s website?
I think it’s a very good step forward for Malaysian online advertising with Nuffnang leading the way for advertising networks here. With online video being so popular, site visitors will be more compelled to view such ads and know more about the product or service. Nice work, Nuffnang.
The subject of the video is actually quite funny and is part of a series from a local service provider. Go take a look and have a little laugh. :)
Technorati Tags: nuffnang, advertisement, video ad, video unit, make money
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Google Adsense Rotating Leaderboard Ads
by lokety on Dec.14, 2007, under Posts
Google Adsense has started putting rotating text ads for the 728×90 leaderboard format. For visitors, they will see two small arrow buttons on the bottom left of the ad space, as shown below. This was captured from my Malaysia Crime Watch Forum site.
![[Google Adsense Ad Screenshot 1, 14KB] [Google Adsense Ad Screenshot 1, 14KB]](http://glob.lokety.com/uploaded_images/googleadsense001.jpg)
Clicking on the right arrow button causes the current ads to slide and fade off to the right, and a new set of ads appear in their place. Note the mouse icon on the next screenshot.
![[Google Adsense Ad Screenshot 2, 15KB] [Google Adsense Ad Screenshot 2, 15KB]](http://glob.lokety.com/uploaded_images/googleadsense002.jpg)
The feature allows visitors to browse five sets of ads, so on the fifth click, only the right arrow button can be clicked, as shown below.
![[Google Adsense Ad Screenshot 3, 14KB] [Google Adsense Ad Screenshot 3, 14KB]](http://glob.lokety.com/uploaded_images/googleadsense003.jpg)
The loading of the next set of ads is quite fast and unobtrusive. When a set has been loaded before, it is cached and loads faster subsequently. It is very convenient to use, but perhaps more can be done to attract visitors to the buttons. Maybe Google Adsense should allow us publishers to specify the onbutton and offbutton colors.
This new feature gives publishers’ sites more ad value as visitors get to see more ads without the site being cluttered up by numerous ad spaces. Perhaps the click value is less for the sets of ads other than the initially displayed one. Another suggestion for the Google Adsense team is to give publishers the option to automatically rotate the ads so that visitors can be easily attracted to the ad space.
I have also initiated my first payout instructions for Google Adsense and Nuffnang Malaysia yesterday. I’ll be sharing the exciting news on my revenue gained from these advertising platforms when I receive the money over the next few weeks.
Technorati Tags: google, google adsense, leaderboard ad, rotating ad, arrow button, nuffnang, make money
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Will Malaysia Be Happy to Rejoin with Singapore?
by lokety on Oct.12, 2007, under Posts
Bernama reported on a 27 September 2007 interview conducted by Tom Plate of the UCLA Media Center and Jeffrey Cole of the USC Annenberg School Center for the Digital Future on Singapore’s Minister Mentor Lee Kuan Yew, previously the Senior Minister and Prime Minister of the Singapore Government.
Kuan Yew Says Happy to Rejoin Malaysia If…
http://web7.bernama.com/bernama/v3/news.php?id=289602
Some 10 years after remarking that Singapore might rejoin Malaysia if the island state’s economy faltered and if Malaysia pursued meritocracy, Minister Mentor Lee Kuan Yew has again spoken on the subject.
“They have got all the resources. If they would just educate the Chinese and Indians, use them and treat them as their citizens, they can equal us and even do better than us and we would be happy to rejoin them,” Lee said.
The transcript of the interview is available online on the UCLA Asia Institute website.
In June 1996, Lee spoke about the possibility of Singapore rejoining Malaysia, raising a storm on both sides of the Causeway with then Malaysian prime minister Datuk Seri (now Tun) Dr Mahathir Mohamad saying that he did not think that the time had come for that yet.
Dr Mahathir had also described the remark as just a means “to jolt Singaporeans” into their senses.
The latest remarks by the Singapore founding father came after he was asked about Singapore’s “sense of endangerment” and why the island state was worried about survivability in the long run.
Lee replied: “Where are we? Are we in the Caribbean? Are we next to America like the Bahamas? Are we in the Mediterranean, like Malta, next to Italy? Are we like Hong Kong, next to China and therefore, will become part of China?
“We are in Southeast Asia, in the midst of a turbulent, volatile, unsettled region. Singapore is a superstructure built on what? On 700 square kilometres and a lot of smart ideas that have worked so far — but the whole thing could come undone very quickly”.
To a question on who would come after Singapore, Lee replied: “When (Malaysia) kicked us out (in 1965), the expectation was that we would fail and we will go back on their terms, not on the terms we agreed with them under the British.
“Our problems are not just between states, this is a problem between races and religions and civilizations.
“We are a standing indictment of all the things that they can be doing differently. They have got all the resources. If they would just educate the Chinese and Indians, use them and treat them as their citizens, they can equal us and even do better than us and we would be happy to rejoin them,” he said.
Analysts here do not see any possibility of a Malaysia-Singapore merger.
“The chances of a re-merger in 1996 and in 2007 are the same — zero,” said Dr Ooi Kee Beng, coordinator of the Malaysia study programme at the Institute of Southeast Asian Studies and best-selling author of “The Reluctant Politician: Tun Dr Ismail and His Time”.
“The very idea of a re-merger on Singapore’s terms is appalling to most Malays (in Malaysia) and any move in that direction would be political suicide for a Malaysian politician to take,” Dr Ooi told Today newspaper.
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