Archive for January, 2008
On Tuesday, Talia Brodecki from Google Adsense Product Marketing, announced that two impending changes to Google Adsense Referral ads. If you, as the publisher, live in North America, Latin America, or Japan, there will be no more sign-up bonus and less earnings for referring a user to Adsense. Check out the link above for more explanation.
The second and more relevant change to me is that publishers outside of the three regions listed above, you will not be able to promote Adsense as referrals. When this change takes effect at the end of January, you may still continue to promote referrals for other products listed in your account under “Adsense Setup” -> “Get Ads” -> “Referrals” (see below).
I have been showing referral ads for third-party advertisers using this sort of Adsense ads, and I have to admit they have not been successful at all. Perhaps the conversion criteria of advertisers have never been met as they usually require the visitor to purchase products or signup for services. Thus, I prefer to show Google-related referrals, such as Adsense, AdWords, Google Pack, and Firefox plug Google Toolbar, because their conversion is more attractive and their target audience is more global.
Getting visitors to switch web browsers from Microsoft Internet Explorer to Mozilla Firefox is the most satisfying because I’ve been a strong advocate of Firefox. If you’re not on Firefox, you’re missing out on the superior page rendering and extensive functionalities of this open-source browser. Click on the link on the right to download Firefox!
Back to Adsense referrals, unless you have a blog topic related to helping publishers monetizing their sites, I’d recommend you avoid promoting such referrals at all. Google Pack is a good choice as the software pack is very useful for common Internet users.
After a long time of waiting for my Google Adsense publisher earnings to accumulate, I’ve finally received my first payment from Google via Western Union Quick Cash method. The feeling of getting paid a three-figure for publishing online ads is satisfying and honorable. It’s not often that I get noticed by a billion-dollar company once in a while. :)
For most of us publishers residing in Asia where Western Union remittance is common, I’d recommend using Western Union Quick Cash to get paid easily. In your Google Adsense account, go to “My Account” -> “Account Settings” -> “Payment Details“, select “Setup Western Union Quick Cash” and follow the wizard.
If you have set for payment to be released (under “My Account” -> “Payment History“), your earnings will be sent to you by the end of the month after your account balance reaches your payment threshold (usually US$50). I saw that mine was issued on 24 December 2007, but I didn’t realize until I checked the page a week later. Somehow, Google Adsense did not notify me by e-mail, which I expected.
You will be able to see the payment details in this page, such as the payment date, money transfer control number (MTCN), and payment amount. Print out a statement of these details by clicking on the link at the bottom “Statement of Earnings”. Go to your nearest Western Union branch with these details and a government/state issued identity document. Fill up the Western Union Money Transfer “To receive money” form, where you will need to use the printed statement for the sender (Google) details such as its address and MTCN.
Here is the form from CIMB Bank Malaysia which has Western Union services in most, if not all, branches. CIMB is, like most other banks in Malaysia, horrendously slow. I had to wait more than an hour with four customers ahead of me.
Western Union and the bank takes a cut of about 0.9%, according to the prevailing US currency exchange rate. They pay cash in local currency.
Some of you may ask, what are my tips for making money using Google Adsense. I’ll share three tips here.
- Build a good source of content that is fresh, relevant, and pleasantly-presented. Remember that ads are meant to help lead visitors to useful products and services which will make the experience of going to your site more valuable.
- Optimize the context and placement of the ads (e.g. using “google_ad_section” tags), check out Google Adsense Help for more information on how. Large rectangles, vertical banners and link units are the best, YMMV.
- Make use of channels to help monitor the performance of different types of ads (according to site, format, placement, etc.) so that you can take action as per tip #2.
I’ve yet to see my earnings payment from Nuffnang Malaysia, but meanwhile if you have a good experience with Google Adsense or more tips on using Google Adsense, share them here by adding a comment.