Nuffnang’s Nifty Video Ads

| 18 Dec 2007 | Posts | 1,014 views

On my Malaysia Crime Watch site, I noticed that ads integrator Nuffnang has started displaying video ads in the 336×280 rectangle format. This is simliar to Google Adsense’s video units which is currently only available to United States publishers.

MCW Nuffnang Screenshot, 25KB

The design of the video ad looks very neat and integrated, very much like Youtube’s design with a play button in the middle. The initial loading of the video stream is quite instant, typically starts playback in under five seconds. The video just ends and returns the cursor to the beginning.

I experienced a section of the video in the middle where it just jammed and refused to continue. I could only forward to a later point and continue viewing. Another small issue is that there does not seem to be any volume or mute control. The biggest question is: Where can I click to go to the advertiser’s website?

I think it’s a very good step forward for Malaysian online advertising with Nuffnang leading the way for advertising networks here. With online video being so popular, site visitors will be more compelled to view such ads and know more about the product or service. Nice work, Nuffnang.

The subject of the video is actually quite funny and is part of a series from a local service provider. Go take a look and have a little laugh. :)

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